Market Outlook Protein is one of the most vital nutrients required in the human body for a wide variety of functions, such as for building muscles and supporting the formation of hormones and anti-bodies to strengthen the immunity system. Protein is found in different types of food products and meat, milk, soy, fish and eggs are some of the sources of complete protein. Different types of whole grains and cereals are also vital sources of protein. Recently, there has been an increase in awareness regarding vegan sources of protein, which has led to awareness regarding new sources of protein such as Pea protein, rice protein, potato protein, and mushroom protein. Mushroom protein is a popular vegan protein source as most mushroom types have high protein content – around 20 – 25% of their dry weight. It is also a good alternative to other sources of protein, such as meat, as meats are higher in protein content but also have higher calories per serving as compared to mushroom protein sources and other vegan and plant-based proteins.
Reasons for Covering this Title
Mushroom protein can be derived from different types of mushroom, such as Reishi, button, shiitake, oyster, brown Italian, white, portabella, chanterelle, morel, Enoki, and others. Mushroom isn’t one of the best sources of protein in general, but can be considered as one of the most impressive sources of protein for vegans and vegetarians. Every 100 grams of mushroom has only 3 – 4 grams of protein, but is also quite lower in calorie. Mushroom protein, not being a “Complete Protein” (Complete protein is a protein that contains most of the required amino acids), is mostly used in combination with other protein sources. These nutritional benefits of mushroom make it a preferred source of protein for weight watchers and subsequently, act as the major driver for the market. Mushroom protein is used as one of the multiple combined sources used by vegans for their protein intake. It should be noted though that not all the types of mushrooms have the same level of protein, minerals and vitamins.
Global Mushroom Protein: Market Segmentation
On the basis of nature, the global mushroom protein market can be segmented as:
On the basis of major mushroom type, the global mushroom protein market can be segmented as:
- Brown Italian
- Others (Mushroom Protein Type)
On the basis of major end use, the global mushroom protein market can be segmented as:
- Dietary Supplements
On the basis of distribution channel, the global mushroom protein market can be segmented as:
- Convenience Stores
- Specialty Stores
- Food & Drinks Health Stores
- Online Retail
Global Mushroom Protein Market: Key Players
Some of the key players operating in the global mushroom protein market are Organika Health Products Inc. Om, Organic Mushroom Nutrition., Moon Juice, SSD Mushrooms, MycoTechnology Inc. and others. Launching new product variants, acquiring smaller players in the market, and generating awareness about the benefits of mushroom protein products through various promotional activities and programs are some of the key drivers expected to support the market growth in the near future.
- In 2016, MycoTechnology Inc., a Colorado-based company, launched a new protein product named Pure Taste, which is sourced from mushrooms. It is basically a mushroom protein derived from shiitake mushroom. The company claims that this product will be the most demanded protein source in the ‘alternatives proteins’ market. It is a neutral tasting spray-dried powder that contains 79% or more protein by dry weight
Opportunities for Market Participants
The mushroom protein market is expected to show exponential growth in the North American region in next few years. There is a lot of scope for the growth of the mushroom protein market in European nations due to the increasing vegan population. Catering to the growing demand for products containing no extracts from animal sources is one of the key supply-side drivers supporting the market growth. The right kind of mushroom plantation and required know-how and technology to extract protein from mushroom around the different regions in the world may provide opportunities for investment in mushroom protein production.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.